WWE has reportedly threatened legal action against the Wine School of Philadelphia for their use of the word “Smackdown” in a contest pitting professionals against students.
The Wine School is labeling their contest “Sommelier Smackdown.” The Philadelphia City Paper reports the contest “pits a professional sommelier’s food and wine pairings against those of a member of the Wine School team, with the students voting for the winner.”
WWE issued a cease-and-desist letter to the school. Keith Wallace, the director of the school, says he’s not going to let WWE CEO Vince McMahon and his attorneys bully him.
“They don’t have a leg to stand on. I am not going to bow down to a bully,” Wallace said in a press release. “They claim that they own the term ‘smackdown,’ but they don’t.”
According to the U.S. government’s trademark office, the Wine School filed a trademark for the term “Sommelier Smackdown.” WWE believes this is an infringement on their ownership of the trademark “Smackdown.”
WWE’s threat of legal action comes less than two weeks after the company hyped the ten-year anniversary of the weekly Smackdown show and released a commemorative DVD on the top 100 moments in Smackdown history.
“Smackdown” has become a common word used in news reports and formal writing. The Merriam-Webster dictionary has included the word since 1997, which is around the time “The Rock” Dwayne Johnson popularized the word. The dictionary lists four separate definitions. One of the definitions includes “a confrontation between rivals or competitors.”
Article located here.
Recent Comments